Mental Health

Working across nine Talking Therapy Service hubs across London and Bedfordshire, myGP deployed targeted SMS messages to drive self-referrals for IAPT services. Patients were targeted by age and gender, with each SMS message including three options for them to self-refer

MyGP supported Kooth by helping them promote their services to targeted CCGs across London and the North. The messaging pilot sent 50,000 SMS messages to adults aged 26-45 with the Qwell service link in Lewisham, Bolton, Liverpool and Newcastle.