NHS Health Checks
Putting behavioural insights theory into practice a trial in Southwark using iPLATO Hub to communicate with over 13,000 patients concluded that the right combination of text messaging and letter content increased uptake of NHS Health Checks by 65 per cent.
This iPLATO case study is based on a randomised controlled trial with the Department of Health, Public Health England and Southwark Council that was reported in July 2015. The purpose of this paper is to spread best practice and help other parts of the country transform uptake to NHS Health Checks.
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